Survey

1. Do you buy extended warranties?

A. Yes, often

B. Sometimes

C. Rarely

D. Never

2. Do you subscribe to any product or service monthly boxes?

A. Yes

B. No

C. Considering it

3. How has your shopping changed in the past 5 years?

A. Much more online

B. Slightly more online

C. About the same

D. More in-store

4. What type of products do you most frequently buy online?

A. Electronics

B. Clothing

C. Books & Media

D. Home Goods

E. Groceries

5. Do you trust user-generated photos more than professional product photos?

A. Yes, much more

B. Yes, a little more

C. No, I trust professional ones

6. How important is a brand's social or environmental stance to you?

A. Very important

B. Somewhat important

C. Not important

7. How do you shop for gifts for others?

A. I plan carefully based on their interests

B. I look for popular/generic items

C. I give gift cards

8. How do you feel about personalized product recommendations?

A. They are helpful

B. They are creepy

C. I don't notice them

9. Are you influenced by a product's packaging?

A. Yes, greatly

B. A little

C. Not at all

10. How do you feel about in-app purchases?

A. I make them regularly

B. I've made a few

C. I avoid them